
EXPERIENCE AFA SOURCING
The Elite Boutique Global Supply Chain Provider for All Your Sourcing, Product Development, and Supply Chain Management Needs.
About Us
AFA Sourcing, an industry leader since 2009, delivers tailored manufacturing solutions across multiple product categories, ensuring efficiency, cost savings, and on-time global deliveries. We uphold strict standards in all our manufacturing processes, focusing on safety, productivity, and continuous innovation to better serve our customers. Leveraging our unmatched expertise in supply chain management, we connect and manage global networks to deliver the goods our clients rely on every day, maximizing value through strong relationships, product knowledge, and logistics expertise.
Advantage
Our unique multi-category capabilities set us apart from competitors, offering unmatched depth and breadth in the industry.
Approach
We maximize client value through cost-based buying and a global network of trusted sources.
Value
Rapid results driven by expertise in manufacturing economics, product knowledge, and logistics.
Industries We Serve





Our Core Strengths
EXPERIENCE
Avoiding the many pitfalls requires a seasoned team that knows specialty sourcing in China and countries such as Cambodia, Vietnam, Bangladesh and Myanmar.
RELATIONSHIPS
Experience in Asia has yielded many strong relationships, including several key long-term proprietary agreements, available only to our clients.
PRODUCT KNOWLEDGE
In-depth product and market understanding is the key to successful sourcing. We work across a broad range of categories in consumer goods; ranging from apparel, accessories, toys, restaurant supplies and PPE.
PROVEN EXECUTION
We have helped startups and multi billion dollar companies achieve cost reductions, increase quality and improve on-time delivery through strong control and execution.
LOGISTICS & COMPLIANCE
Experience in multi-country logistics enables a supply chain designed for on-time delivery with the flexibility required for business.
We help clients navigate regulatory compliance complexities such as; testing and quality, logistics, with a commitment to Social Compliance and Sustainability.

CEO/Founder - Michael Kule
Michael worked at The Children’s Place Retail Stores from 1996 to 2008. He oversaw the opening of offices in Hong Kong, China, and India, managing over 200 employees and $300M in FOB. Michael led the Disney Stores North America sourcing team, reducing product costs by 25% and saving $50 million. In 2009, he founded AFA Sourcing Ltd, a boutique sourcing office specializing in apparel, footwear, and accessories. In 2017, AFA expanded into the commercial kitchen industry and launched AFA Brands LLC, focusing on private label brands for Amazon.
CONTACT US
Hong Kong
Suite 2705-06, 27/F, Prosperity Center, 25 Chong Yip Street, Kwun Tong, Kowloon, Hong Kong
+ 852 3906 5700
New York
134 Middleneck Rd, Suite 225, Great Neck, NY 11021